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Now forming: Career-Specific Campaigns
Is your business or industry having trouble finding motivated,
qualified candidates for a particular career area? Lack of
awareness may be the problem—students, or their parents,
may simply not know about the job’s rewarding aspects,
what tasks it involves, or what the education requirements
are.
The KnowHowVirginia program promotes the creation of career-specific
campaigns that inform students and parents about high-demand
careers in an ongoing, targeted way.
You can help develop or support a public/private, career-specific
campaign to help ensure a large pool of motivated, qualified
applicants for the future.
Career-specific campaigns will:
- Capitalize on existing career awareness efforts
Many
good programs and materials promoting careers to students
already exist. KnowHowVirginia will help promote and expand
these efforts— and can even help introduce the best
programs to other regions of the state through its growing
network of key public- and private-sector members.
- Create new career-awareness efforts tailored
to a particular industry.
To be part of the KnowHowVirginia
program, career-specific campaigns must have a steering
committee composed of
energetic, knowledgeable individuals capable of guiding the
campaigns
in an effective direction. These committees must have
strong representatives from the private sector, including
involvement
with statewide associations, as well as strong public-sector
support (e.g. representatives from the Department of
Education, local school divisions, the community college
system, and
workforce-related agencies) Contact us to find out how you can help support or establish
a career-specific campaign.
These existing programs are examples of the career-specific
campaigns that KnowHowVirginia is working to form and support: Automotive Technology
- VADA-AYES
Partnership
A partnership between the Virginia Automobile Dealers
Association, the Virginia Department of Education, Automotive
Youth Educational Systems, and the National Automobile
Dealers Association established in 2000 to bring together
educators, administrators and dealers in preparing today's
students for future careers in automotive technology.
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