Marketing, Sales & Service

David Smith

Director of Marketing & Sales

High School: Lafayette ('96)

Career & Technical Ed. Program Studied: Hotel-Motel Marketing, Marketing, Participated in FBLA and DECA

Additional Studies/Training: Internships, on-the-job training

Driving Up Market Share

“I like planning marketing efforts and determining what works for us and what doesn’t,” says David Smith, director of marketing and sales for a motor coach line. In his position, David works to increase public awareness of the coach line through advertising, networking, and promotions.

David says the foundation for his current position came in high school, where his Career and Technical Education activities led him to an internship at a major hotel chain—and ultimately to his first hotel management post at the age of 19. From there, the sales, marketing, and management experience David gained in the hotel industry helped him land his current post with the tour bus line.