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Success Stories
David Smith - Director of Marketing & Sales
| High
School: Lafayette ('96) |
| Career
& Technical Ed. Program Studied: Hotel-Motel
Marketing, Marketing, Participated in FBLA and
DECA |
| Additional
Studies/Training: Internships, on-the-job training |
Driving Up Market Share
“I like planning marketing efforts and determining
what works for us and what doesn’t,” says David
Smith, director of marketing and sales for a motor coach line.
In his position, David works to increase public awareness
of the coach line through advertising, networking, and promotions.
David says the foundation for his current position came
in high school, where his Career and Technical Education activities
led him to an internship at a major hotel chain—and
ultimately to his first hotel management post at the age of
19. From there, the sales, marketing, and management experience
David gained in the hotel industry helped him land his current
post with the tour bus line. |
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Kip Hull - Construction Site Services
| High
School: Liberty High School ('97) |
| Career
& Technical Ed. Program Studied: Marketing |
Shaping Life’s Landscape
Former varsity linebacker Kip Hull has always had the drive
to move ahead, but high school marketing classes gave him
some direction, too. “Those classes helped to teach
me the fundamentals of business: setting up the foundations
of a company, getting the bill and paying the bill, hiring
somebody and paying somebody.” Kip wasted no time putting
that knowledge to work. “When I was about 18, two other
guys and I started a business putting up silt fencing and
laying sod at construction sites…and it just grew from
there. Now we do everything under the sun.” Today, Kip
operates several businesses and employs more than 300 people.
While Kip's businesses are all construction-related, he caught
his "entrepreneurial vision" through his marketing
studies in high school.
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| Management and Entrepreneurship |
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These people are responsible for creating and maintaining
businesses.
The things you could do:
- Be a consultant who helps other people make business
decisions.
- Start your own company.
- Make decisions about what to sell and how to sell it.
| Professional Sales and Marketing |
[-] |
These people help other companies sell to consumers
and to other businesses.
The things you could do:
- Work for an advertising agency as an account executive.
- Manage a team of sales people.
- Work with distributors or re-sellers of a product to increase sales.
| Buying and Merchandising |
[-] |
These people help companies sell their product.
The things you could do:
- Plan and purchase advertisements in newspapers, magazines,
or on television.
- Purchase the items that will be sold in a retail store.
- Sell items in a store directly to consumers.
| Marketing Communications and Promotion |
[-] |
These jobs are oriented to the materials and tactics
used to sell products and promote companies or ideas.
The things you could do:
- Design advertisements.
- Write jingles for commercials.
- Manage a company’s public image.
- Write and distribute information about a product to the media.
| Marketing Information Management and Research |
[-] |
These people study trends in people and organizations.
The things you could do:
- Develop a brand for a product and help make it different
from other similar products.
- Research buying trends in shoppers.
- Create plans to promote a company or a product.
- Manage databases of information and produce reports.
| Distribution and Logistics |
[-] |
These are the jobs that help get the products to the
people.
The things you could do:
- Work in a warehouse and assemble pieces of a kit for
shipment.
- Maintain inventories in stores and plan for restocking.
- Ship products to customers.
- Manage a warehouse.
Sales and marketing that takes place on the Internet.
The things you could do:
- Run an online “store”.
- Develop ads for Web sites.
- Study Web traffic trends and provide reports to companies.
- Create a Web program that track purchases and shipping statuses.
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